BENEFITS

• Gently cleanses
• Restores each strand’s protective illumination shield
• Locks in colour pigments and reduces fade
• Prepares the hair for effective conditioning
• Lightweight, no heaviness or weighing down

APPLICATION

• Wet hair evenly
• Squeeze a coin size amount of shampoo into your palm
• Emulsify in your hands and massage gently into the hair and scalp to achieve a rich lather
• Rinse thoroughly
• Repeat if necessary

TECHNOLOGIES

NEOPRIMER

The NeoPrimer technology with a special combination of active surfactants in our shampoos ensures ideal cleansing and leaves hair sensuous to the touch and shiny to the eye. Depending on the individual hair structure and condition, hair is perfectly prepared for the succeeding conditioning, cutting and colouring process, removing dulling residues and restoring hair’s natural shine.

INTELLIPROTEC

The advanced proprietary Intelliprotec formula in our products that are tailored to the needs of coloured hair intelligently optimises hair condition throughout the colouring process and beyond, helping to seal in and maintain longer-lasting colour radiance and shine. This conditioning system based on cationic care components can be found throughout Sassoon’s colour products and services – the Chromatology Colour, Seal Colour, and in the Illuminating Shampoo, Condition and Restore.